Businesses are always trying to find ways to become more visible and attract a larger audience. A common marketing strategy is to add visual enhancements in an effort to reach a wider demographic. Adding visual enhancements to marketing campaigns, websites, and informational content is proven to attract more viewers. Visual enhancements can include videos, photos, graphs, and creative text, but a relatively new enhancement method utilizes most of these features to form visual-content that is easy to share, and attract viewers online. This visualization method is known as infopgrahics. You may be familiar with this method of sharing content, but for those who have never heard of it before, infographics are a fantastic method of combining creative text, photos and graphs with the information you are attempting to share, in order to make your message appealing to a mass audience online.

The emergence of social media platforms, and the popularity of syndicating content through them has allowed for the use of data visualization through infographics to increase. From 2004 to 2008, interest in infographics was very low. Only 5 to 10 percent of all people were searching for them on search engines. This interest began to peak in 2009, when the growth and popularity of Facebook began. Since then, the interest in infographics has increased heavily and has grown to a total of 800 percent in interest within online searches.

So why should you create infographics? What about infographics makes it so valuable and desired? Most importantly, when trying to market information for your business, using normal marketing data can be boring and is a difficult way to gain the interest of viewers. Infographics create appeal for information because it is more compelling, and easier for viewers to understand. Also, 90 percent of the daily human intake of information is done visually. Infographics target the highest human sensory of visual stimulation. These traits within infographics allows this visual content to attract mass audiences, and creates a pretty cool looking image in the process.

So now that you understand how popular and beneficial it is to use this form of visual content is, how do you create infographics? Many business, especially large businesses, hire graphic designers to make infographic material, among other graphic creations. However, hiring a graphic designer, or employing one in-house can be incredibly expensive. For businesses looking to save some coin, there are many free infographic tools available online. Using these free tools to create infographics are typically very user-friendly and extremely beneficial to businesses who want to save some money, or do not have the graphic designing skills to build visual content from scratch.